Ways you can help preserve your beer to it’s ultimate freshness

Travel with an esky
Seems extreme but if you take your beer drinking seriously this is an easy option. when you pick up your precious cargo, be prepared and bring it home in an esky, especially if it’s a hot sunny day or you won’t be getting it home in a short space of time.

Educate yourself
Learn the types of beer styles and the hops used in their brewing processes. We’ve broken it down fairly simply here: drink your craft beer within 3 months and manage your exceptions – make sure you know your IPA’s from your Imperial Stouts when it comes to shelf life. Be extra careful buying beer that’s come from overseas.

Learn about the breweries
The more you know about breweries the better. Go to brewery tours in your area and learn how they handle beer, when they brew, how they date beer etc.

Drink local
The local brewery is the best chance of providing fresh beer to you. The less distance the beer has to travel, the better, and often local breweries will get by on cellar door trade and can be profitable at smaller sizes.

Learn how venues and bottle shops should handle beer
This is a big one because you assume that everyone who sells beer knows how to handle it well. Often this isn’t the case, so it helps if you as the consumer have a good handle on it.
If bars or bottle shops store the beer hot, or keep it in the sun for weeks (it’s happened), then the beer will taste like shit.
If the venue doesn’t move a lot of beer and a beer stays onsite for 8 months before making it onto the tap, it’s going to be no good.
If the venues have dirty lines, perfectly good beer could go through the lines and taste sour or worse when it goes into the glass. This happens quite a bit too, so choose venues that know how to handle beer well.
Don’t hesitate to ask questions of the venues either. Venue owners will take notice if enough customers ask the same questions.
We hope this has been useful, If you have any questions, feel free to ask below.

Edited by Amy
Sales manager
[email protected]

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